Campaign India: Beti Bachao campaign aims to arrest the heinous thinking of female foeticide
Ministry of Women and Child Development (MWCD) has released three ad films as part of its ‘Beti Bachao’ campaign. The ad films have been conceptualised by Grey Group. The ‘Naming’ ad film shows a young couple as they settle for dinner. The husband instructs his wife to take care of herself and their unborn child. […]